10 years of industry effort in communicating the importance of sustainability to the young.
Sinche the launch of Cycle Michael back in 2006, the awareness campaign has resulted in numerous events, school and family programs and tenders that have given children and families the opportunity
to learn about environmental problems and environmentally conscious behaviour.
"Today's children are tomorrow's future consumers, producers and recyclers. The circular economy challenge must be constantly in their thoughts"
Fanni Mészáros, Managing Director of APPLiA Hungary