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Circular Culture is an initiative of APPLiA, a non-profit association, representing the Home Appliance manufacturers in Europe.

Why Home Appliances play an important role in sustainability?

Home Appliances have a direct connection with our basic needs: conserving, processing and cooking food, keeping houses warm in winter and cool during summer, helping with washing, drying and ironing of clothes, washing our dishes.

     Home Appliances are closely connected to the personal well-being and with the surrounding environment of the home. Manufacturers are constantly improving products to maintain this added value that enriches the lives of all society.

  The sector has continuously provided a significant contribution through designing and manufacturing innovative products that cut resource use, especially energy and water, save labour as well as time and money, as well as reducing waste

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